-
Posted by
Two Blokes Jul 22 -
Filed in
Stock
-
8 views
I rate SIG a buy, driven by credible turnaround under new CEO JK Symancyk and early evidence of strategic execution. The 'Grow Brand Love' strategy is building brand equity, improving marketing ROI, and reducing promotional intensity, supporting margin expansion. SIG is leveraging lab-grown diamonds to expand its customer base and boost high-margin sales, future-proofing its business against market disruption.
