Amazon Prime Day Average Household Spend Reaches $156, Numerator Says

  • Market research company Numerator said Friday (July 11) that the average household spend during Amazon's first four-day Prime Day sales event reached $156.37. The average order size during the event was $53.34, and nearly two-thirds of the households that shopped during Prime Day placed two or more orders, Numerator said in its 2025 Prime Day Highlights.