Helen Of Troy: Don't Catch This Falling Knife, Initiate With Sell Rating

  • I am initiating a Sell rating on Helen of Troy Limited with a fair value of $19 per share due to significant near-term risks. The company faces major headwinds from tariff uncertainty, weak consumer demand, and heavy reliance on large retailers, limiting its pricing power. A highly leveraged balance sheet, declining margins, and poor cash flow generation further increase downside risk for shareholders.