WK Kellogg shares soar as Nutella maker Ferrero readies $3bn bid

  • WK Kellogg shares soared 49% ahead of Thursday's opening bell in New York, after reports surfaced that Italian confectionery group Ferrero is close to acquiring the US cereal maker in a deal worth around $3 billion. The sharp rally, which sent shares to $26, comes as Ferrero looks to unite its brand portfolio with Kellogg's iconic brands such as Special K and Corn Flakes.