EDO Reveals 2025's Most Effective TV Ads: Red Lobster, Taco Bell, and Beyoncé-Backed Levi's Lead the Way

  • NEW YORK--(BUSINESS WIRE)--Today, TV outcomes company EDO unveiled the most effective TV ads from the first half of 2025, spotlighting the creatives that drove the strongest consumer engagement — measured by branded search and site visits — across 15 key industries, including Apparel, Auto, CPG, and Restaurants. As media fragmentation grows and performance pressure intensifies, the most effective marketers are turning to outcome-based insights to inform their strategies. With every media dollar.