Apple faces pressure to accelerate AI strategy with potential Perplexity acquisition

  • Apple Inc (NASDAQ:AAPL, ETR:APC) risks falling behind in the fast-moving artificial intelligence race unless it acts quickly, Wedbush analysts said on Wednesday, urging the tech giant to acquire AI search engine Perplexity to bolster its AI platform. Despite boasting the world's largest consumer installed base with 2.4 billion iOS devices and 1.5 billion iPhones, Apple has lagged behind AI leaders such as Nvidia, Microsoft, Alphabet, Amazon, Meta, OpenAI and Oracle, the firm said in a note.