e.l.f. Beauty: Market Share Dominance, Innovation, And Acquisitions Should Drive Growth

  • e.l.f. Beauty is well-positioned for steady revenue growth, driven by market share gains, affordable pricing, innovation, and expanding international presence. The Rhode acquisition and upcoming Sephora rollout are expected to be meaningful growth catalysts, with margin accretion anticipated from fiscal Q2 2026 onward. Margins should improve through an innovation mix, a global $1 price increase, and SG&A leverage, despite near-term tariff and integration headwinds.