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Two Blokes Jul 8 -
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Partnership marks a new chapter in Jumia's advertising strategy, accelerating monetization with AI-powered sponsored product ads LAGOS, NIGERIA AND PARIS, FRANCE / ACCESS Newswire / July 8, 2025 / Jumia (NYSE:JMIA), a leading e-Commerce platform in Africa, has partnered with Mirakl to elevate its marketplace advertising capabilities by deploying Mirakl Ads, a retail media solution uniquely designed to optimize performance for both first-party and third-party sellers. This move strengthens Jumia's efforts to deliver more value to its sellers, enhance the customer experience, and unlock profitable and sustainable new sources of revenue.
