Deckers: Awareness And Sales Of Hoka Shoes Continue To Grow

  • Deckers' recent stock drop is a buying opportunity, as the company remains a high-growth leader driven by Hoka's expanding market presence. Despite near-term headwinds like tariffs and softer guidance, Deckers' diversified brand portfolio and strong margins support long-term resilience. Valuation has become attractive, with shares now trading at a significant discount to On Holding and a DCF indicating 23% upside potential.