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Posted by
Two Blokes Jun 30 -
Filed in
Stock
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Estée Lauder's turnaround is real: management is cutting costs, fixing past mistakes, and shifting aggressively to digital and direct-to-consumer channels. The China and travel retail overexposure is being addressed, with a focus on healthier, more sustainable sales models and less reliance on inventory dumping. Restructuring is purposeful, targeting $1B in annual savings by 2027 and reinvesting in innovation, supply chain flexibility, and faster product cycles.
