Nike Q4 FY25: The Turnaround Narrative Begins Now?

  • Nike, Inc.'s fiscal Q4 results were better than feared, signaling early progress but not a full turnaround; the stock rallied on improved sentiment. Management acknowledged past missteps and is refocusing on core franchises, wholesale channels, and innovation with the "sport offense" strategy. Key metrics like inventory stabilization and product traction (e.g., Vomero) are positive, but digital remains weak and China is still a concern.