Cognex: New Product And Revamped GTM Strategy

  • I rate CGNX a buy, driven by the game-changing OneVision AI platform and a revamped go-to-market strategy targeting significant new customer growth. OneVision lowers AI adoption friction, expands use cases, and increases customer stickiness, positioning CGNX for market share gains and recurring revenue growth. The new 'salesnoid' tier has proven effective, unlocking smaller customer segments and supporting management's ambitious goal to double the customer base in five years.