Cinnamon Toast Crunch Confirms the Cereal Squares are Eating Each Other

  • MINNEAPOLIS--(BUSINESS WIRE)--Cinnamon Toast Crunch has always embraced the absurd. But what's happening right now is more than just absurd — it's unheard of. In an unexpected turn of breakfast events, the crunchy, swirly Cinnadust-covered cereal squares are eating each other. Notorious for their rowdy, chomp-happy behavior, the squares are spiraling further out of control than ever before, and we're still uncovering how far it's gone.