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Posted by
Two Blokes Jun 25 -
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WPP PLC (LSE:WPP) was the biggest faller on the FTSE 100 on Wednesday after Barclays downgraded it and other advertising agency rivals due to its prediction that artificial intelligence will "profoundly and irrevocably" disrupt the industry. After attending dozens of meetings at the Cannes Lions ad festival last week, the bank acknowledged that while its media team had been an "agency bull" over almost three decades, "we came away from all these meetings more bearish than before".
