Apple's potential deal with Perplexity AI seen as strategic AI boost – BofA

  • Apple Inc (NASDAQ:AAPL, ETR:APC) is reportedly exploring a potential acquisition or partnership with artificial intelligence startup Perplexity AI, in a move that could enhance its AI capabilities and reduce reliance on Alphabet's Google, according to Bank of America analysts. The investment bank, which maintains a "Buy" rating on Apple with a $235 price objective, said the iPhone maker stands to benefit significantly from integrating Perplexity's technology into its ecosystem, particularly to improve Siri and enter the search advertising market.