Not All Datasets Are Created Equal: New TELUS Digital Survey Shows Trust in AI is Dependent on How Data is Sourced

  • VANCOUVER, British Columbia--(BUSINESS WIRE)--As generative AI (GenAI) continues to accelerate across industries, trust in what type of data is used to train, evaluate and fine-tune AI models is emerging as a critical issue. A new TELUS Digital survey of 1,000 U.S. adults found that nearly 9 in 10 (87%) respondents (up from 75% in 2023) believe companies should be transparent about how they source data for GenAI models. Additionally, 65% believe that the exclusion of high-quality, verified cont.