WPP under the microscope as AI reshapes ad land

  • UBS's post-Cannes Lions debrief leaves little doubt that WPP PLC (LSE:WPP) needs to up the pace if it is to reclaim growth, while its peers race ahead on artificial intelligence and client wins. Last week's festival in the South of France drew the bank's analysts into thirty meetings with the chiefs of every major holding company, challenger agency and ad-tech player.