Apple mulls Perplexity AI acquisition in bid to catch up in generative tech race

  • Apple Inc (NASDAQ:AAPL, ETR:APC) is reportedly weighing an acquisition of Perplexity AI, a fast-rising name in artificial intelligence, as the company looks to reassert itself in a sector where it has so far lagged behind peers. The discussions, said to involve senior executives including mergers chief Adrian Perica and services lead Eddy Cue, remain at an early stage, according to reports first published by Bloomberg.