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Posted by
Two Blokes Apr 19 -
Filed in
Stock
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Oddity's AI-driven, direct-to-consumer model ensures high profitability and efficiency, bypassing traditional retail channels and leveraging data for personalized customer experiences. The company's rapid growth, with a 40% CAGR since 2018, and strong margins highlight its superior operating model and innovative approach. Oddity's control over the customer journey and data collection drives high conversion rates, brand loyalty, and low product-return rates.