Netflix Is Launching a New Adventure That Is Not on the Small Screen

  • As the $76 billion industry evolves, everyone is racing to capture attention and market share through immersive experiences in a space dominated by traditional media players, Disney and NBCUniversal. While legacy parks rely on decades-old IP and massive capital investments, Netflix is tapping into fan obsession with shows like Stranger Things and Squid Game to launch live experiences in malls and cities worldwide.