DoubleVerify (NYSEV) is an advertising technology company that specializes in providing analytics to help advertisers evaluate the effectiveness of their spending. The company has been a key player in the adtech industry, offering solutions that ensure ads are viewed by real people and in brand-safe environments. Despite its innovative offerings, DoubleVerify faces competition from other adtech firms like The Trade Desk and PubMatic.
On February 28, 2025, Mark Kelley from Stifel Nicolaus set a price target of $20 for DoubleVerify. At that time, the stock was trading at $22.02, indicating a price difference of approximately -9.17% from the target. This target suggests a cautious outlook on the stock's future performance, especially given the recent financial results.
DoubleVerify's shares plummeted by 36% on a Friday, reaching an all-time low after the company released its financial results for the fourth quarter of 2024. By 3:40 p.m. ET, the stock had dropped 38% during the trading session. The company's fourth-quarter revenue of $191 million fell short of the management's guidance of at least $194 million, showing only a 9% increase. This shortfall has raised concerns among investors.
The company's revenue growth has been slowing down over the years. In 2021 and 2022, DoubleVerify's revenue grew by 36%, followed by a 27% increase in 2023. However, the growth decelerated to 15% in 2024, and the company projects a further slowdown to 10% in 2025. This trend is concerning for investors who expect robust growth from a niche adtech stock.
Currently, DoubleVerify's stock is priced at $13.90, experiencing a significant decrease of 36.03%, dropping by $7.83. The day's trading has seen a low of $13.42 and a high of $17.09. Over the past year, the stock reached a high of $35.57 and a low of $13.42. The company's market capitalization stands at approximately $2.35 billion, with a trading volume of 14,090,734 shares.