Orion Corp’s China Sales Slump Amid Lunar New Year Shift, Russia Outperforms

  • Orion Corp (KS:271560) faced weaker sales in China in January, attributed to the timing of the Lunar New Year (LNY), while Vietnam and Russia posted strong growth. The company’s stock closed 1.75% lower in Korea trading Tuesday.


    Key Regional Performance Highlights

    \ud83d\udcc9 China: Lunar New Year Impact Hits Sales

    • Sales fell 11% YoY in KRW (18% in RMB) due to holiday timing.
    • November 2024–February 2025 sales are still expected to show mid-single-digit growth.
    • Operating margin declined 140 bps due to slower production and rising costs.

    \ud83d\udcca Korea: Modest Growth Despite Price Hikes

    • Revenue up 1% YoY, with underlying sales rising 2% YoY.
    • Price increases reduced sales growth by ~3%, as traditional demand remained slow.

    \ud83d\ude80 Vietnam: Strong Momentum Continues

    • Sales rose 13% YoY in KRW (7% in VND) despite the Tet holiday impact.
    • Underlying growth exceeded 10%, showing resilient demand.

    \ud83d\udd25 Russia: Standout Market with Surging Sales

    • Revenue soared 36% in KRW (41% in RUB), supported by strong demand.
    • High utilization rate (120%) may lead to capacity expansion in Q3 2025.

    Cost Pressures and Market Outlook

    \ud83d\udccc Rising input costs affected margins:

    • China: +4 ppt in production costs.
    • Vietnam: +1 ppt.
    • Russia: +5 ppt.

    Despite short-term pressures in China, Orion’s Vietnam and Russia operations remain strong, and the company’s long-term outlook suggests steady growth into 2025.