Coupang: Next-Gen Walmart

  • In this review of Coupang, we will consider the nature of the business, and, in doing so, better understand its cash flow durability, which is important in understanding its valuation. We will then consider the business' recent performance and growth runway, long-term margin expansion opportunity, and perform a valuation exercise. In my view, the market continues to wholesale reject the possibility of margin expansion, new product launches, new geographies, and new acquisitions. As such, I believe Coupang is undervalued today, and, over time, the market will come to appreciate the substantial economic content latent within the Coupang business.