Ferrari: Winning The Hard-To-Get Game

  • Ferrari's strong revenue growth, averaging 18.3% annually over five years, is driven by its luxury brand positioning, scarcity, and rich heritage. Ferrari's legacy in motorsports and strict brand image rules create a unique competitive moat, sustaining high demand and pricing power. Despite minimal shipment growth, Ferrari's ASP has increased by 6.8% annually, reflecting its strategy to maintain scarcity and drive demand.